Small children sporting helmets on their heads and Calgary Flames tattoos on their faces and forearms competed in fun-filled games of street hockey. Others balanced on Bosu balls and raced through agility ladders placed on the floor of the Saddledome.
In a festival-like atmosphere Chevron Canada and the Calgary Flames on July 17 launched the Calgary Flames Kids Club, which aims to spur interest in science, technology, engineering and math (STEM) education and help Calgary become the fittest city in North America.
“We want kids to get interested in science and technology around sports,” said Michael Barrett, Chevron Canada’s manager of Policy, Government and Public Affairs.
Hudson Roberts looks for a pass during a street hockey game at the Flames Kids Club launch, held in Calgary on July 17.
“If you can get kids interested, at a young age, in sports and the technology around them, they will grow up to be scientists and engineers and mathematicians and that’s what this country needs.”
Barrett noted Chevron works with sports teams throughout North America to promote STEM education.
“This is the first time we’ve done this with a hockey team and where better to do this than in Calgary with the Calgary Flames.”
‘Alignment of Values’
The Flames Kids Club will engage children using digital games while Chevron will use hockey to challenge them to learn about probability, math, physics, arts and performance.
For example, children could be asked to guess the score (probability), calculate the hardest shot (math and physics), and determine how to make the perfect ice (thermodynamics).
In addition, the partnership, through the At School Program, aims to make Calgary the healthiest city in North America.
“Health and education are key social investment priorities for Chevron Canada and the Flames,” said Lorelei Piotto, Social Performance team lead. “It really is a great alignment in values.”
Rollie Cyr, Flames’ vice president of Sales, Ticket Operations and Customer Service, said the team had been impressed by Chevron’s STEM program on the PGA tour, where children learn the science behind a golf swing or a putt.
“Those were things that tied in nicely with what we’re trying to do,” said Cyr, who wore a huge smile as he watched dozens of children participating in the launch.
Cyr said he hoped the partnership creates a crossover effect, showing kids who enjoy science, technology, engineering and math that sports can be fun and to those who enjoy sports that STEM can be equally exciting.